To put clear blue water between you and the competition, it’s not enough to have an edge – you have to tell people about it. Cauldron’s ‘+’ is our depth of experience and high level of involvement with clients, allowing us to build a comprehensive understanding of what makes each client unique, and of the challenges their businesses face.

We understand your business.

What we do

Whether our clients want to build links using the written word, social media or through face-to-face meetings, Cauldron is ideally placed to deliver.

Clarity is the essence of effective communication and fundamental to success. Cauldron takes pride in ensuring that each message is distinct, meaningful and relevant to its target, whatever the channel.

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  Effective communication is more than pushing a message. Cauldron can be involved in every stage of the process, from determining the core of the story, through building relationships to ensure that it’s listened to, and beyond. This includes:

  • Working with our clients to determine a unique and distinctive communications strategy and all the practical steps for its realisation
  • Focusing message delivery on where it will be most effective
  • Crisis communication
  • Media training for company spokespeople
  • Helping clients build relationships, not only with journalists but also significant investment industry figures outside their usual network
  • Devising and implementing social media strategies
  •  Written content production and review for use across a range of channels

How we do it

Experience shows. Cauldron has a wide range of respected contacts in the financial media and across the industry, based on relationships developed over many years.

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  Not only do we know the key journalists, but our experience means that they know and trust us and can rely on us. Likewise, clients also know that we can grasp the essence of what they need to communicate, and understand how it can be taken up by the media – both how to promote a story and the potential pitfalls if handled incorrectly.

   

  We can advise on how best to build a story, which journalists to contact and titles it will work best in, and ensure its effective execution.

   

  Lastly, the Cauldron team has tried and tested experience of crisis communications, so that even if events drop you in the deep end, you stay afloat.

   

[Cauldron’s] knowledge and experience of the savings and investment market not only means they have excellent contacts with the relevant media personnel, but that they are quickly able to identify and understand the key messages we are seeking to convey... The quality of their outputs is first class. Tony Vine-Lott, Director General, Tax Incentivised Savings Association